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The Complex Landscape of Medicare Advantage Reform

Medicare Advantage’s Rapid Growth and Its Implications

Medicare Advantage has seen rapid growth in recent years, now covering nearly half of all U.S. seniors. The program offers lower premiums, additional benefits, and perks like gym memberships, making it an attractive option for many. However, this growth has also brought significant challenges, including widespread fraud, overbilling, and the denial of necessary care. The program’s capitated payment model, which incentivizes insurers to maximize profits, often comes at the expense of care quality. In response to these issues, the Centers for Medicare & Medicaid Services (CMS) proposed reforms to curb “upcoding” and address care denials. However, the insurance industry, backed by major players like Aetna, Humana, and UnitedHealth, launched a massive campaign to protect its interests. This led to CMS opting for a gradual implementation of changes, delaying more significant reforms. While the outcome is disappointing for advocates, it represents a shift in the discussion around Medicare Advantage, suggesting there is now potential for more substantial reforms in the future. The ongoing debate will be crucial in determining whether Medicare Advantage continues on its current path or undergoes the necessary changes to better serve patients and taxpayers.

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Why Ownership Matters:

At Haven Home Health and Hospice, we are proud to be the last locally-owned, independent, and clinician-led provider of home-based care in our region. While that may sound like a simple fact, it’s actually a defining difference—one that matters deeply to the quality of care our patients receive every day. In recent years, private equity firms and large corporate healthcare chains have rapidly bought out home health and hospice providers across the country, including right here in our community. What we’ve seen in the aftermath is troubling: rapid turnover of staff, shrinking time spent with patients, and decisions driven more by profit margins than by compassion, dignity, and clinical excellence. 

When ownership shifts from caregivers to corporations, priorities shift too. 

We believe healthcare should never be treated like a commodity. That’s why we’ve remained committed to local, clinician-led ownership—because we answer to patients, not shareholders. Our leadership is hands-on, involved, and invested in every life we touch. We believe that meaningful care takes time, intention, and heart—and it starts with the people who make the decisions. As owners who are also licensed clinicians, we understand the weight of the responsibility we carry. Our patients are not numbers in a spreadsheet. They are parents, grandparents, neighbors, and friends. And we believe they deserve the kind of care we’d want for our own families. We will continue to stand against the corporatization of healthcare, and we invite you to stand with us. Whether you’re a patient, a referral partner, or a member of the community, your trust makes it possible for us to preserve something rare and essential in today’s healthcare system: personalized, human-centered care. Because in the end, ownership isn’t just about who signs the papers—it’s about who shows up when it matters most.

– John Ray, Founder

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